Modernism was a response to the social and cultural change around the late 19th and early 20th century. The world was becoming more complex, industrialisation changed peoples thoughts on the “traditional” forms of art. Leading them to experiment with form, processes and materials used. Questioning the past, modernist strived to become more progressive, to improve qualities of lives and to embrace the new technologies of the day.
El Lissitzky (1929) 'Russische Austellung', http://www.christies.com/LotFinder/lot_details.aspx?intObjectID=4935711&link=next&page=16
The collage style used in this poster gives a modern graphic design feel to it, the two heads merged together is another indication to this. The use of photography, indication of new technologies being embraced. Also the san serif font used implies its simplicity, away from the"traditional" serif font.
Eduardo Paoloozi (1947) 'I was a rich man's plaything', http://www.tate.org.uk/imap/imap2/pages/paolozzi.html
I feel this is an example of a modern graphic design as it is an earl example of 'Pop Art' in which Eduardo Paoloozi is associated with starting. The poster for 'Coca Cola' uses playful images and even contains the word 'Pop' which i beleive is one of the first artist to actually incorporate this in to a design.
Verlag Otto Walter (1958) 'Neue Grafik', http://swisslegacy.com/2007/06/21/neue-grafik/
This very simple design, text only and in a san serif design is very modern. The bold title and number, which being used to create a hierarchy on the page, is a process still used today in graphic design. The use of columns also adds to the modern feel to this page.
This design by Czech artist Karel Teige is a good example of modern graphic design. with mainly consisting of straight lines i get a definite feel that this somehow reminds me of an architectural plan. after researching Teige a little more I did find out that he was an articulate and knowledgeable architecture critic
Ladislav Sutnar (1931) http://www.flickr.com/photos/20745656@N00/1402585696/
The use of photography and graphics is an indication of this posters step into the modern era. Also the modern chair in the bottom left corner looks very similar to Marcel Breuer's 'Cesca Chair", im not really sure of the meaning on this poster, but its relevance must be important, therefore giving me another indication of modern design.
